Pink Ribbons, Inc.

CAPITALIZING ON HOPE.

6.6/10 2011 4K 97 min

Documentary

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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Top Cast

Samantha King

Herself

Barbara Brenner

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Barbara Ehrenreich

Herself

Nancy Brinker

Herself

Susan Love

Herself

Pink Ribbons, Inc.

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